Business & Strategy


A business strategy must take into account a number of factors including the market, competitors, and the business environment, as well as the company’s structure, strengths and weaknesses. It should also be flexible enough to handle change. Planning and preparing a business strategy therefore requires strong skills in strategic planning and business analysis, as well as a good understanding of functions like marketing, sales, and distribution.

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What you need: a changing business strategy for a changing world

Business strategy involves covering off the basics, as listed above, but what is needed to formulate a successful business strategy? Today’s world is in continual change.

Business is not the same today as it was yesterday – or what it will be tomorrow. So any business strategy must be:

  • Flexible
  • Adaptable
  • Anchored in up-to-date research
The 6 key elements needed to devise good business strategies

Devising good business strategies involves a number of key elements:

A business strategy should come from the leaders. Having a clear leadership vision is a key starting point. Where are we going and why?
Company culture is a key driver to implementing a successful business strategy. Without a supportive culture, you will achieve nothing.
Of course a marketing concept or marketing concepts are all well and good, but without a clear marketing plan no business strategy can work.
A strong and inspiring management team is necessary to implement your business strategy.
You also need effective and efficient business systems behind you if you are to successfully implement your business strategy.
And you'll need plenty of resources.

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